WAFFLE HOUSE FIRST MILE EXPERIENCE

To enhance the Waffle House Experience, we believe in developing relationships with potential customers and businesses located in the areas where our restaurants operate. By collaborating with local organizations, retailers, school, hospitals and local government associations, we increase our brand and local awareness. We call this our FIRST MILE EXPERIENCE.

Check out to see what some of our restaurants are doing in their First Mile

Lanier Middle School in Buford, Georgia
The Waffle House collaborated with Lanier Middle School for the 2005-2006 school year and offered certificates for their Honor Roll and Merit students. The All-Star certificates are good for one free waffle for Honor Roll students and the Certificates of Achievement, good for one order of hashbrowns, are awarded to Merit students. Waffle House has donated the certificates every nine weeks since the start of the school year and will continue until the school year ends.

Funny Bones Learning Center in Savannah, Georgia
Charley Sikes and the team at Unit 1010 helped the students from "Funny Bones Learning Center" find out all about the letter "W" during a field trip to the Unit. The class investigated (and ate) all the "W"affles they could find! Charley spent time with the students, helping them mix up their own batter. The team cooked up the kid-created batter and everyone enjoyed learning about how waffles are made.

In the Florida Panhandle
Waffle House in the Florida Panhandle partners with several schools to promote the Reading Rewards program. They are also very involved with Cub Scouts, sponsoring various events like the Pinewood Derby and summer day camp. Waffle House also donates paper goods and Certificates of Achievement. (Division Manager John Sudduth spends time with the summer camp participants.)

B.D. Lee Elementary School in Gaffney, South Carolina
We have had several Waffle Nights at Unit 1414. Students receive a free waffle when their parents order a meal. The principal of the school told us Waffle House® restaurants are the first to recognize the students for their academic achievements. The Unit has experienced a sales increase because of the partnership.

If you're interested in developing a First Mile relationship with your local Waffle House, please visit the restaurant in your area and ask to speak to the manager about developing a partnership.